Give people a free taste of what you do. You and/or your instructors are your best sales tool. Once people come in and take part in a class, your teaching skills will keep them coming back. But what is the most effective way to get people in the door?
A FREE Class/Session is the most powerful tool in the Yoga Marketing arsenal. Promoting a free session in your print materials and on your website is the ultimate “lost leader”.
Tips for your FREE Session
- Promote the freebie on your website and in all print materials
- Require that a student provides his or her email address or phone number to get the session. This allows you to build a great database for future marketing efforts, and gives you a contact point when you try to retain the student who came in for the free session.
- Don’t be afraid. Remember, the road is littered with failed Yoga businesses that tried to drain every last cent out of their students. Giving away a class is spending money to make money!
And don’t stop there! The Free class Philosophy can extend beyond the introductory gift. Offer packages like “Buy 3 classes get 1 Free” or “Buy 11 months, get the 12th Free”. While it is true you will be giving away product, the added revenue may make it well worth your while (especially if you’re class attendance is lower than you would like it to be).
